Thursday, September 3, 2009

Talk about branding!


All the publicists and editors will tell you that you have to create your "brand."

Did I take that one step too far by getting my logo tatooed on my chest?

LOL. Um, maybe. But be that as it may, I have a wonderful time creating promos and little things for readers to remember me by. When I had a logo created for me, I went a little "Logo loco." I created an on-line store with dozens of products bearing my logo.

And today, I just learned that if you see the design you want on a mug, but you want it on a t-shirt, they'll put it on a t-shirt for you! So, for your procrastinating pleasure, here's my store window. Browse to your heart's content.

http://www.cafepress.com/ashlynchase

And if you'd like me to upload one of my gorgeous bookcovers onto a product for you, just say the word, I'll be happy to!

What they mean when they talk about your brand is your "style." Some way for your readers to recognize you and something to make you stand apart from the competition.
Burberry has that signature check pattern. Authors have their "voice."

Most of my readers know my "thing" is hot comedy. I always have at least one character who gives voice to all the absurdities a civilized person might think but is too polite to say. It's very freeing. Recently, my editor said that the character I picked to be that voice was "kind of a jerk." I laughed and said, "Yup." Then I thought about how I wrote it and said, "Hey! LOL.

Oh well. I guess I can be a bit of an Ash at times.